The Elmwood Murdock Merchants' Association (EMMA) is a group of local merchants and community members who are involved in promoting economic activity and community betterment.

EMMA sponsors the annual Holiday Extravaganza in Elmwood and Murdock's 4th of July celebration. Both events attract visitors to the area and provide fun activities. EMMA provides scholarships for E-M students, encourages business district preservation, the Helping Hands Recognition Program, holds community drawings, promotes the communities of Elmwood and Murdock at the county fair. The events are planned and carried out by EMMA members and promotional costs are partially covered by a grant from the Cass County Visitors Promotion Committee.

To promote community improvement, EMMA offers two grants for up to $250 each. The funds provided by this grant are intended to improve and promote the communities of Elmwood and Murdock. Grants can be written for $500 with potential reimbursement of $250. In other words EMMA will match 50% up to $250. One grant will be awarded on February 1st and one on August 1st. EMMA members and local non-profit organizations are eligible for the grant. The funds could be used for a new sign, curb appeal improvements, brochures, etc.

Member businesses also benefit from our bulk mailing permit and promotions during the Holiday Extravaganza and 4th of July events. Businesses are encouraged to join EMMA but non-business owners may also join at the community leader level and there is even a level for interested high school students.  The Future Business Leaders of America (FBLA) often participates in the EMMA events.

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EMMA is proud to be a part of building the successful communities of Elmwood and Murdock.  Through the many events and activities EMMA leads the way into a promising future for the businesses and residents.  We thank all of our members and appreciate the time, dedication, and committment to EMMA and our communities.